Purist Mods would argue that the Britpop style was not classic enough to be considered truly Mod they would consider it to be an evolution of the Football Casual scene, which itself derives from Mod. This time with the eruption of Noel Gallagher’s Rickenbacker and Liam Gallagher’s town crier-esque vocals. In the 1990’s the Mod scene crashed back in to the public eye, yet again. A relationship that has lasted the 60 year history. Early Mods didn’t like wearing logos on their clothes as they thought that off-the-peg clothes represented an off-the-peg lifestyle which they were trying to move away from, so they chose not to wear Polo shirts that donned a logo.Īll of this and the Mods’ attention to detail and eye for classic design meant that John Smedley became a favourite among the subculture. Although slim fitting suits looked the part, they weren’t always practical.Ī more casual look was created that didn’t require a tie – the iconic Parka Jacket was worn with a long sleeved Polo shirt and tailored Trousers or Jeans. Mods met in all night cafés and danced in Jazz clubs – where the Mod style evolved further. Mods wore Italian look, slim-fit suits, drove Vespa and Lambretta scooters.īy 1963 Mods were no longer a cult group from Soho, it was a nationwide subculture. Mods wanted to move away from this look and looked to Europe for inspiration.
It looked to America for its influence Teddy Boys wore boot lace ties, long jackets and black creepers, listened to Rock & Roll, rode motorbikes and had greased quiffs. In the late 50s Teddy Boys were the iconic subculture. By becoming a mod that’s exactly what you are, regardless of race or social class. They were (and still are) certain connotations attached to being a mod a mod’s clothing is often a uniform for their societal beliefs. They wanted to distance themselves from the way that their parents lived, this was symbolised by the way they chose to dress.
The way that Mods dressed was about more than just looking smart. The new brands of music and clothing available was representative of a changing Britain, influenced by post war immigration, particularly from the Caribbean. The term Modernist derives from Modern Jazz – the music of choice for the early mod. The Mods were the baby boomers of an affluent post-war Britain they had the money to spend and chose to spend it in the best Jazz clubs and on the finest Italian slim-fit suits. The first recorded Mod reference featured in the novel Absolute Beginners written by Colin MacInnes. The book was written and set in London, 1958 and provides a fantastic insight in to the world of the early Mods.
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